Maldives Marketing and Public Relations Corporation (MMPRC), alongside 123 travel and tourism establishments and 253 representatives, is currently spotlighting the 'Sunny Side of Life' at the Arabian Travel Market (ATM) 2024.

Held from May 6th to May 9th, 2024, at the Dubai World Trade Center, ATM 2024 serves as a premier platform for global travel industry professionals to connect, exchange ideas, and explore new business opportunities.

With the theme "Transforming Travel Through Entrepreneurship," ATM 2024 empowers the global travel and tourism community to drive innovation, revenue growth, and long-term sustainability.

MMPRC's participation aims to elevate the Maldives' presence within the Middle Eastern travel sphere, fostering connections with the Middle Eastern travel trade and driving tourism growth from this key market.

At ATM 2024, the Maldives is showcased in a 517.5 sqm 4-sides open double decker stand, featuring a unique structure reflecting the ever-changing hues of the Maldives' tropical atmosphere.

Visitors can engage in productive meetings, insightful media interviews, immersive 360-degree video experiences, and captivating cultural performances highlighting the Maldives' rich heritage.

On the sidelines of ATM 2024, MMPRC has organized additional events to enhance the Maldives' presence, including the "Maldives Media Meet" press conference and raffle draws offering visitors the chance to win free holidays to the Maldives.

Furthermore, new local travel resources such as magazines, visitor guides, and a website will be launched, showcasing the Maldives' unique beauty and diverse travel offerings.

With the Middle Eastern market being a key source market for the Maldives, MMPRC continues to engage strategically through collaborative campaigns, media familiarization trips, and targeted marketing efforts, driving tourism growth and solidifying the Maldives' position as a leading travel destination in the region.