The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, has officially appointed renowned Bollywood actress and entrepreneur Katrina Kaif as the Global Brand Ambassador for the Maldives.

The announcement comes alongside the launch of Visit Maldives’ Summer Sale Campaign, aimed at attracting global travellers to experience the destination’s unparalleled luxury, pristine natural beauty, and vibrant marine life.

Widely recognized as a global lifestyle icon, Katrina Kaif has made a significant mark in the entertainment and business sectors alike.

With a stellar film career featuring numerous box-office hits such as ‘Zindagi Na Milegi Dobara’, ‘Ek Tha Tiger’, ‘Dhoom 3’, and ‘Tiger Zinda Hai’, she remains one of the most prominent figures in Indian cinema.

Beyond her on-screen achievements, Katrina has carved out a successful entrepreneurial path with her acclaimed beauty brand, Kay Beauty, and has received the Forbes Icon of Excellence award, cementing her position at the intersection of entertainment and enterprise.

Reflecting on her new role, Katrina shared:

CEO and Managing Director of Visit Maldives, Ibrahim Shiuree, welcomed the collaboration, noting that Katrina’s global appeal and charismatic personality align perfectly with the Maldives’ image as the “Sunny Side of Life.”

He also emphasized the importance of this partnership in enhancing the country’s global presence, especially as Visit Maldives activates its Summer Sale Campaign in key markets including the UK, Russia & CIS, the DACH region, Italy, Poland, Spain, and India.

The Summer Sale features a range of exclusive travel deals across high-end resorts, boutique guesthouses, and family-friendly stays, designed to boost tourism for the Summer 2025 season and beyond.

These combined efforts reflect MMPRC’s commitment to maintaining the Maldives’ status as a premier international travel destination having been named the World’s Leading Destination for five consecutive years.