The Travel Guys unveil new Travelution Magazine issue at prestigious London Travel Fair

06 Nov 2024 | 12:52
Launch of the third edition of Travelution Magazine (Photo/The Travel Guys)

The Travel Guys, a prominent marketing and PR firm based in the Maldives, proudly introduced the third edition of Travelution Magazine at the World Travel Market (WTM) in London.

The magazine's latest release, Issue 03 | 2024/25, was officially unveiled by Suresh Dissanayake, Assistant Vice President of Sales & Marketing for Heritance Aarah and Adaaran Resorts – Maldives, and Fraath Mohamed, Managing Director of The Travel Guys. 

Senior representatives from Gold Partner organizations also attended the event, where Travelution and Heritance Aarah branded cookies were distributed to WTM participants in celebration of the successful launch.

Running from November 2024 through April 2025, the new edition of Travelution is a tribute to the allure of the Maldives, showcasing the islands' captivating landscapes, vibrant cultural heritage, and innovative spirit.

“This new edition marks a significant milestone in our journey to capture the essence of Maldives tourism through both written and visual content”

MD of The Travel Guys, Fraath Mohamed

The magazine takes readers on a visual journey through traditional Maldivian crafts like liyelaa jehun (lacquer work) and thundu kunaamats, as well as the lively Bodu Beru dance, bringing the Maldives' unique artistry to life.

This edition's title partner, Heritance Aarah, represents a seamless blend of luxury with traditional Maldivian hospitality.

In an exclusive interview, Suresh Dissanayake shares the resort's vision for creating unforgettable guest experiences that highlight authentic Maldivian culture, reinforcing Heritance Aarah's commitment to excellence.

The issue also shines a spotlight on Gold Partners CROSSROADS Maldives, Ifuru Island Maldives, and Alila Kothaifaru, each contributing to the diverse Maldivian travel experience. 

CROSSROADS Maldives, marking its fifth anniversary, offers a dynamic mix of luxury and entertainment. 

Hard Rock Hotel Maldives General Manager Frederic Lebegue discusses how the brand’s iconic energy complements the natural beauty of the islands. 

Ifuru Island Maldives, led by General Manager Marcel Sawyer, promises adventure and all-inclusive luxury, while Alila Kothaifaru focuses on sustainability, cultural immersion, and luxury.

Readers can also look forward to a profile on Maldivian artist Aima Musthafa, known for her vibrant works that capture the evolving cultural identity of the Maldives. 

Additional articles delve into the significance of Raivaru poetry, the traditional art of Kasabu Bovalhu, and the Maldives’ rich diving history in Kaafu Atoll, as well as topics like health, safety, and the appeal of macro diving.

Fraath Mohamed, Managing Director of The Travel Guys, expressed appreciation for the support that made the edition possible.

“The unwavering support of our partners has been instrumental in bringing these stories to life. We hope it captivates you as deeply as it inspired us throughout its creation”

MD of The Travel Guys, Fraath Mohamed

The next issue of Travelution is scheduled for release in April 2025, promising even richer content and collaborations that inspire global travelers.

To read Issue 03 of Travelution Magazine, visit here - https://issuu.com/thetravelguys/docs/travelution_magazine_issue_3

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