Allied Insurance is marking its 41st anniversary with a series of community events, new programs, and special offers, while reflecting on a highly successful 2025 and outlining ambitious plans for 2026.

In 2025, the company achieved strong growth across business segments, diversified its product offerings, and deepened corporate partnerships. 

Key initiatives included the “Dive 40” ocean conservation campaign to protect marine wildlife, a road-safety campaign with the Maldives Police Service under the “Rakkaa” theme, and public events like “Allied Fest 2025” across major islands to promote family engagement and community interaction. 

The company also hosted the “Allied Bicycle Race” to encourage healthy lifestyles.

Allied served as a major sponsor at prominent industry events, including the South Asian Travel Awards (SATA), Travel Trade Maldives (TTM), Bizweek, CEO Summit, Maldives Tax Forum, and various marine, construction, and living expos.

Financially, 2025 marked robust performance, with particular acclaim for the rebranded “Allied Takaful” (formerly Ayadi Takaful), which earned the IFFSA Best Takaful Window award for a decade of excellence and the Global Islamic Finance Awards (GIFA) Excellence Award (Takaful) 2025.

For 2026, Allied plans to expand insurance and Takaful services across large, medium, and small businesses nationwide, while improving service quality, streamlining operations, and boosting customer education. 

The company will strengthen corporate partnerships and continue investing in social welfare and safety programs.

To commemorate the milestone, Allied has refreshed its corporate branding, including updated logos for the main brand, Islamic window, and Takaful division. 

A highlight is the “Comprehensive Motor Insurance” promotion offering a 25% discount for online purchases from 1 to 15 February 2026, limited to the first 41 policyholders.

Additionally, Allied and the Maldives Police Service signed an MoU for the “Rakkaa 2026” road-safety campaign, with Managing Director Hussain Luwaiz and Commissioner of Police Ismail Naveen as signatories.