A nationwide telethon titled “Ceylon Aaeku Dhiveheen” - "Maldivians with Ceylon" has begun, with Public Service Media (PSM) and multiple media partners, including Voice joining forces to raise funds for Sri Lanka as the country battles severe devastation caused by Cyclone Ditwah.

The telethon, which runs until 1:00 AM tonight, features participation from various media organisations, senior officials, and public figures who are taking part in live segments and donation drives.

Partners are appearing throughout the broadcast to express solidarity and pledge contributions to support relief efforts.

PSM announced several ways the public can donate, including bank transfers, QR payments, and physical collection points. Donation options include:

Account Transfers

Account Number: 7730000796107

Account Name: Ceylon Aaeku Dhiveheen

Account Number: 7730000796106

Account Name: Ceylon Aaeku Dhiveheen

Other Donation Channels

QR Code via PayMV (displayed on PSM TV)

Physical cash donations at PSM

Donation boxes placed across Malé, Hulhumalé, and Vilimalé

The telethon comes at a critical moment as Sri Lanka announced a state of emergency following unprecedented rainfall and widespread flooding caused by the cyclone.

The disaster has left significant destruction across multiple regions, displacing thousands and overwhelming response efforts.

Organisers stressed that contributions made tonight will go directly toward humanitarian assistance for affected Sri Lankan communities.