BML and American Express unveil ‘Experience Maldives’ destination campaign
Bank of Maldives (BML), in partnership with American Express, has launched the Experience Maldives campaign, a two-year initiative offering exclusive travel privileges for American Express Card Members.
Backed by the Ministry of Tourism and Environment, Maldives Association of Tourism Industry (MATI), Visit Maldives Corporation (VMC), and the National Boating Association of Maldives (NBAM), the campaign aims to enhance the Maldives’ standing as a premier luxury destination.
Under the program, cardholders can access curated discounts and privileges across a wide range of resorts, liveaboards, and merchants. Benefits include 10–30% savings on spa treatments, water sports, and beachfront dining, along with complimentary experiences such as floating breakfasts, room upgrades, and cultural excursions.
This initiative will elevate the travel experience for American Express Card Members while showcasing the Maldives’ natural beauty and unique culture. Through this campaign, we aim to further strengthen the Maldives’ reputation as a top destination for premium travelers.
Stated BML CEO and Managing Director Mohamed Shareef
Divya Jain, Vice President & General Manager of Global Network Services for Asia and South Pacific Growth Markets at American Express, echoed the sentiment
The Maldives remains a sought-after destination for affluent travelers. With this campaign, we are deepening our commitment to the Maldives by offering differentiated experiences for our Card Members while supporting tourism partners in positioning the country as a leading luxury hub.
Divya Jain expressed
This is the fourth edition of Experience Maldives, following successful campaigns in 2017, 2019, and 2023.
Previous initiatives also offered American Express Card Members privileged access to premium services and exclusive holiday benefits.
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