Shoaib Ma appointed ambassador for Maldives Islamic Tourism

17 Aug 2025 | 20:53
From the appointment ceremony

Maldives Islamic Tourism has appointed renowned Chinese Muslim influencer Shoaib Ma as its first-ever ambassador, marking a milestone in the promotion of Islamic tourism in the country.

The appointment ceremony was held on Saturday night at the Convention Centre in Ukulhas, attended by government representatives, community leaders, and industry stakeholders. 

The ambassadorship was formally conferred by MP for Thoddoo Constituency Hussain Sameer and Ukulhas Council President Shaukath Ibrahim, alongside Maldives Marketing and Public Relations Corporation (MMPRC) Board Member Abdul Sameeu Imad and Maldives Islamic Tourism Chairman Ahmed Faisal.

Shoaib, who commands nearly a million followers on TikTok under the name “Halfari” with the slogan “Halal Global Tour,” has built a strong reputation for promoting halal travel, Muslim culture, and halal food experiences across China and beyond. 

His work focuses on connecting Muslim travelers to authentic cultural experiences, a vision that aligns with the Maldives’ growing Islamic tourism initiatives.

He emphasized his commitment to bringing more Muslim travelers, particularly from China, to the Maldives.

As an Ambassador, I will work very hard to do everything necessary to promote the Maldives to Muslim tourists, especially Chinese Muslims,

Shoaib noted

During the ceremony, Ukulhas Council President Shaukath Ibrahim highlighted the late Sheikh Ibrahim Fareed Ahmed (Rahimahullah) as a key visionary behind the movement.

This was a vision of Sheikh Fareed (Rahimahullah) about two years ago. Today, this dream is becoming a reality,

Ukulhas Council President Shaukath Ibrahim noted

Shoaib, in turn, acknowledged this legacy in his post on social media.

I remember Sheikh Ibrahim Fareed Ahmed, whose vision lives on. This moment is part of his legacy, and InshaAllah, I will carry it forward.

he wrote

Maldives Islamic Tourism, registered as an association with the purpose of expanding tourism based on Islamic values and principles, seeks to attract Muslim travelers worldwide. 

The organization has also begun focusing on tackling off-season tourism challenges in inhabited islands by tapping into the Muslim travel market.

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