The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, has announced a strategic partnership with Liverpool Football Club (LFC), making the Maldives the Official Tourist Destination Partner of the globally celebrated football club.

According to MMPRC, this high-impact collaboration is expected to enhance the Maldives' visibility across key international markets, drawing more tourists and providing a significant boost to the country’s tourism industry.

The partnership will officially kick off on April 2, during Liverpool FC's match against Everton, with iconic scenes of the Maldives showcased on the LED boards at Anfield Stadium.

As part of this collaboration, Visit Maldives' brand will gain significant exposure at Anfield Stadium and on LED signage during Premier League home matches.

The agreement also includes branding in various stadium areas and promotional features in official LFC publications.

Additionally, Maldives-themed billboards targeting key European markets will be launched in partnership with LFC.

LFC’s extensive global audience includes 205 million followers worldwide, a television viewership of over 211 million per season, and 53 million social and digital media followers.

In Visit Maldives’ primary target markets alone, there are an estimated 22 million LFC fans.

MMPRC stated that even if just two percent of this audience chooses to visit the Maldives, the partnership’s tourism goals will be met.

Moreover, the collaboration includes high-value initiatives such as the establishment of a Liverpool Academy in the Maldives, aimed at strengthening sports tourism and enhancing the nation’s global branding.

Fan zones and interactive events will be incorporated into Visit Maldives’ international fairs, roadshows, and promotional activities, while appearances by LFC legends and digital engagement campaigns will further drive awareness and bookings.

The partnership is expected to generate over USD 17 million in annual media value and reach more than USD 397 million per season through premium branding, promotions, and direct engagement.

The collaboration is set to significantly boost the Maldives' global tourism marketing and strengthen its reputation as a top destination for travelers seeking luxury, adventure, and unique experiences.