Allied Insurance has announced the launch of its latest promotion, "Allied Life Promotion," which offers a 50% discount on life insurance plans for the first 50 customers.

The announcement was made at a press conference held at Allied’s headquarters, where General Manager Ibrahim Firushan and Marketing Manager Aishath Sudha provided details about the new initiative.

Running from September 1 to December 31, the promotion that was launched today, offers the discount on the first month’s premium for the initial 50 life insurance policies purchased during the campaign period, excluding individual term assurance plans.

The "Allied Life Promotion" is designed to raise awareness about the importance of smart saving options while encouraging individuals to secure their financial future through life insurance.

As part of the campaign, Allied will also organize various activities to engage the public, including the annual "Allied Fest" family evening.

This popular event will be held on September 13 at Central Park in Hulhumale’.

Additionally, Allied plans to conduct informative sessions for government ministries and offices during the Fest

For more information on the promotion, Allied encourages the public to contact their toll-free hotline at 1600 or use the live chat service available on their website, Allied.mv.